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ChatGPT, a leader in generative AI, can use natural expressions like humans based on large-scale language models (LLM). The ability to grasp the context of the language and provide more specific answers by algorithms is excellent. It also has high-quality conversation capabilities that have significantly developed from past Chatbot services to the level of human conversation. In addition, it is expected to change the operation method of the tourism industry and improve the service by utilizing ChatGPT, a generative AI in the tourism sector. This study was conducted to explore ChatGPT trends and paradigms in tourism. The results of the study are as follows. First, keywords such as tourism, utilization, creation, technology, service, travel, holding, education, development, news, digital, future, and chatbot were widespread. Second, unlike other keywords, service, education, and Mokpo City data confirmed the results of a high degree of centrality. Third, due to CONCOR analysis, eight keyword clusters highly relevant to ChatGPT in the tourism sector emerged.
