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이 연구는 미용실 이용 고객들을 대상으로 외모 관리 의식, 외모 관리 행동, 메이크업 인식에 미치는 영향을 알아보고자 한 연구로 메이크업에 대한 사회적인식을 기초로 뷰티산업을 확대 재생산 하는 기초자료를 제시하는 데 그 목적이 있다. 연구 방법으로는 광주광역시 및 전라남도에서 샘플링한 자료를 데이터 코딩과 데이터 크리닝 과정을 거쳐, SPSS 17.0으로 유의수준 p<0.05로 설정하여 빈도분석 및 기술통계 분석, 독립표본 t검증과 분산분석, Duncan test, 상관분석, 다중회귀분석을 실시하였다. 연구 결과 연령은 40대 51.5%, 50대 이상의 순으로나타났으며, 기혼이 97.5%, 미혼 2.5%로 나타났다. 성별은 여성이 94.0%, 남성이 6.0%, 직업은 예술계통이63.5%, 학생, 생산/기술 순으로 나타났으며, 최종학력에서는 고졸 이하 58.0%, 전문대졸, 대학원 이상, 대졸의 순으로 나타났다. 미용 실태 분석 결과 선호하는미용관리는 헤어 91.0%, 피부, 메이크업의 순이었으며, 연평균 구매비용에서는 21∼30만원이 42.5%로 가장많았고, 피부는 건성피부가 49.0%로 가장 많았다. 피부 개선점은 피부탄력이 40.0%이 가장 높았으며 메이크업으로 표현하고 싶은 이미지는 세련되어 보이기및 피부가 좋아 보이기 순으로 나타났다. 외모 관리이유는 스스로 만족, 직장생활, 사회적 체면 순으로나타났고, 전체 외모에서 가장 중요한 점에서는 헤어스타일이 68.5%로 가장 높게 나타났다. 표본의 인구통계적 요인에 따른 외모 관리 의식과외모 관리 행동, 메이크업 인식 간, 상관관계를 분석한 결과 외모 관리 의식과 외모 관리 행동이 높아질수록 메이크업 인식 간 모두 정(+)의 상관관계가 존재하고 있고 메이크업 인식도 높아진다는 것을 알 수가 있었다.


This study is quantitative research intended to look into the effects of beauty shop customers’ appearance management consciousness and appearance management behavior on their make-up perception, which it aims to present basic data on expanding and reproducing the beauty industry based on the social perception of make-up. To achieve the purpose of this study, data sampled in Gwangju city and South Jeolla province were set at a significance level of p<0.05 to conduct frequency analysis, descriptive statistics analysis, independent sample t-test and variance analysis, Duncan test, correlation analysis, and multiple regression analysis using SPSS 17.0 through the process of data coding and data cleaning. The research results are as follows. By age, 40s was the highest at 51.5%, followed by the over-50s. By marital status, the married and the unmarried were 97.5% and 2.5%, respectively. By gender, female and male were 94.0% and 6.0%, respectively. By occupation, art was the highest at 63.5%, followed by student and production/technology. By final level of education, less than high school education was the highest at 58.0%, followed by college education, more than graduate school education, and university education. For the preferred beauty care, hair was the highest at 91.0%, followed by skin, and make-up. For annual average purchasing cost, 210,000 to 300,000 won was the highest at 42.5%. For skin, dry skin was the highest at 49.0%. For skin improvement, skin elasticity was the highest at 40.0%. For make-up image, sophisticated look was the highest, followed by good skin appearance. For reason of appearance management, self-satisfaction was the highest, followed by work life, and social dignity. For most important point in entire appearance, hairstyle was the highest at 68.5%. The relationship between appearance management consciousness, appearance management behavior and make-up perception according to the demographic factors of samples showed that when appearance management consciousness and appearance management behavior increase, there isn’t only a positive relationship between both appearance management consciousness and appearance management behavior, and make-up perception, but a heightened make-up perception.