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This study investigates the effect of power dynamics on R&D and market performances. Various types of relationships in a supply chain are considered. An R&D company offering new technology for product quality and a manufacturer responsible for both production and sales are utilized as subjects. The company with bargaining power differs with respect to the supply chain situation in practice, and no fixed single relationship and supply chain structure exist. However, only a few studies have considered the various relationships among players in a supply chain and their effects on performance. Therefore, we propose three models with different supply chain structures and power dynamics among players. This study contributes to the academia and supply chain practice by revealing the different characteristics of supply chain models.