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We live in an age of “big data.” Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. Individuals have little to no control over the use and sale of this personal, private information, and the law has failed to keep pace. Many states have passed laws and regulations to protect the most sensitive of private information from prying eyes. But these laws have proven to be inadequate in a rapidly changing world of big data ages. This article emphasizes the importance of providing individuals with access to their data in usable format. Where individual access to data is impracticable, data are likely to be de-identified to an extent sufficient to diminish privacy concerns. In addition, since in a big data world it is often not the data but rather the inferences drawn from them that give cause for concern, organizations should be required to disclose their decisional criteria including due process of ‘safe harbour’ and ‘Privacy Bill of Rights’.