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This study explores Korean immigrant parents’ perceptions of their children learning the Korean language and the Korean learning environment in Vancouver, Canada. The research focuses on (1) immigrant parents’ attitudes toward their children learning Korean, its relationship with the parents’ backgrounds, and the reasons they value their children’s Korean language learning and (2) parents’ efforts to provide their children with Korean learning opportunities and the obstacles to this effort. Study participants included 173 volunteers who completed a survey and three parents who participated in an additional interview. The findings show that almost all of the parents perceived that their children’s Korean language learning was highly important. The results also indicated that the reasons parents valued their children learning Korean can be classified broadly into practical and ideological. The study results also suggest the influence of the Korean wave on forming a positive identity among a youth group of Korean heritage.