초록 close

이용자들이 왜 모바일 소셜 네트워킹을 회피하게 되는가? 본 연구는 모바일 SNS 이용에서 발생하는 스트레스의 원인을규명하고 스트레스 지각이 SNS 지속이용 의도에 미치는 영향관계를 인과적으로 살펴 그 함의를 찾고자 하였다. 기존 연구들이 기기의 물리적 속성이 이용자의 피로 인지에 미치는 영향을 탐색하거나 특정 기능을 중심으로 개인의 반응을 측정하는 데에 머물렀다면, 본 연구는 과정기반 스트레스 모델의 분석틀을 통해 모바일 SNS 이용맥락에서 스트레스 생성의선․후행 관계를 좀 더 체계적으로 고찰하고 있다. 한편 본 연구는 모바일 SNS 스트레스 개념의 정립을 위해 정보 과잉과 관계 부담의 하위 개념을 스트레스 인자로 활용하였으며, 이러한 스트레스 인자에 영향을 미치는 환경 요인으로 기술이용적 맥락과 함께 사회적 맥락의 관점까지를 고려하였다. 모바일 SNS 이용자 대상의 설문조사 분석결과, 기술적 관점에서는 언제 어디서나 접속 가능한 이용환경과 멀티태스킹이 가능한 시스템이 스트레스를 증가시킬 수 있는 것으로, 단순한기능은 오히려 스트레스의 인지를 감소시킬 수 있는 것으로 나타났다. 한편 사회적 영향 관점에서는 직접 관계에 기반한영향과 외부의 영향이 모두 관계 부담에 긍정적인 효과를 미치는 것으로 확인되었다. 무엇보다 본 연구는 기존 스트레스이론의 맥락을 일상형 정보시스템으로 확장한 점과 모바일 SNS 스트레스의 개념화를 시도하였다는 데 그 의의가 있다.


This investigation examined why users are resistant to the interaction inMobile social networking environment. For the specified study on Mobile social network service(Mobile SNS), this study analyzed and suggested the antecedents of decreasing in usage of mobile SNS. Existing research were limited in the exploratory approach to direct relationship between materiality of IT system and user’s feeling stress. In addition, most past studies were focused on the technostress in work environment, mainly related with distraction when users face multitasking. To overcome weakness of naïve approach, extending construct of stress in organization to general circumstance, we concerned some antecedents in terms of technology and society,Technology Use factor and Social Influence factor. This trial was helpful for searching explanatory variable of information overload and relation-burden that user experience in the ubiquitous space. Transaction based stress model(TBS), theoretical foundation in social psychology were suggested as holistic frame to analyze problem of technological use. In contrast to only stimuli based approach and response based analysis, TBS is specified and contextualized to interactive communication environment. It is expected to find user’s conduct and tendency in real complex world. Furthermore, relational attribute of the stress, relation burden were also concerned with main variable, for the expression of user’s resistance to networked society. Information overload, often discussed as the key feature of opened online community, were suggested as the main component of stress and core to decrease of task performance of user. For the sake of empirical support to this model, We surveyed 202 users who have the experience of using “KAKAOTalk” in their daily life. Since the KAKAOTalk is so familiar to most of phoneuser and dominant paradigm of ubiquitous society in Korea, it is inferred as representative exemplar of mobile social networking platform. Lisrel 8.54 and SPSS 18.0 was used as analytical tools, and the research hypothesis was tested after verifying the reliability and validity through the analysis of the structural equation modeling. As a result, Ubiquity, Poly-chronicity and Simplicity were dominant reason to information overload in mobile communication. However, relation burden were only supported by two factors of social influence and simplicity, we inferred simple feature of interface and information structure is effective and dominant for the designing mobile social service. Furthermore,information overload and relation-burden were operated as the main factor to reluctant to use when users face with social interface. Results of this study illuminate some micro-structure in stress when user adopt Mobile SNS and expand established framework of stress research. It is expected for this work to re-conceptualize the context of social and technological based stress initiated in information systems research. On the other hand, when targeting the range of Mobile SNS only single services were considered,and considering entire KAKAOTalk users as the range, the number of sample is relatively small. Also there is limitation of not being able to consider individuals’ mechanism for coping with stress. Nevertheless, this study has the following theoretical significances. First, this research attempts to review the concept of stress in the context of dyfunctional usage of SNS,and also provided the basis for the theorization of Mobile SNS stress. Existing studies on SNS have intermittently discussed on the relationship between the negative perception of SNS usage and its actual use, but have also been understudied in social scientific conceptualization of the actual social stress, mobile stress, and SNS stress. Since there have been cases that did not specifically distinguish stress influence factors and stress response factors, the concept of SNS stress that is proposed in this study will be able to provide new perspective and direction to follow-up studies. Second, previous studies on information system and stress were small in its number, and most of those studies had its basis on a fixed, closed, business-oriented media such as ERP and e-mail, that the studies had been locked within the context of the business organization or company. However, this study is carried out on the basis of day-to-day type, portable and open media’s characteristics that can be used by anyone. Therefore, this study is an important progress in the stress theory that reflects the end-users’ mind model, and has theoretical significance of extending the framework of the social science-based stress research.