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1. CONTENTS (1) RESEARCH OBJECTIVES For the empirical analysis related to appropriate decision making in choice of apartment of the ‘after 80’ generation and ‘after 70’ generation, this paper has conducted the questionnaire with the literature research and ordinary people as the targets. (2) RESEARCH METHOD The factors affecting the environmental characteristics of residential apartment and the evaluation methodology on purchasing have been defined based on prior literature review. Based on which, the weights of factors in categorized level were determined based on the Analytic Hierarchy Process based on Expert Choice 2000 with Excel. (3) RESEARCH FINDING The results of this research are showed as follows. First of all, in the decision of purchasing apartment, ‘after 80’ generation think the environmental factors around it important. Secondly, the educational environment is the factor that both of the generations think important. Thirdly, ‘after 70’ generation focuses much on the theory of the divination, while ‘after 80’generation has little consideration about it. ‘After 70’ generation thinks the relationship with the neighbors very important, while ‘after 80’ generation shows little attention on it. Fourthly, both of the generations think additional facilities, apartment brand, number of the floors, the year of establishment less important. 2. RESULTS By comparing the factors of these two generations related to decision making in purchasing apartment, it is expected that this paper will have an important role for the apartment-purchasing procedure based on objective data.