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1. CONTENTS (1) RESEARCH OBJECTIVES This study analyzed factors influencing housing consumers' decision-making factors in selecting a residence, not in existing urban districts but in newly constructed districts through city development projects or housing land development projects. (2) RESEARCH METHOD For an analytical method, in the case a dependent variable is categorical, a logistic regression analysis was used to explain a functional relation between a dependent variable and one or more independent variables. (3) RESEARCH FINDINGS An empirical analysis showed, first, that choose or monthly renters had a higher probability to select a residential location in the suburbs compared to house owners. Second, the analysis found that house owners' biggest factor in deciding a residential location in the suburbs was "convenience" followed by "pleasantness(natural environment)", "investment value" and "security facilities."2. RESULTS These results show that convenience and pleasantness are prior to investment value in deciding a residential location due to a decline in housing prices, and that renters(low-incomers, younger people) are moving from downtown to the suburbs due to high residential expenses caused by a rise in chonse prices.