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The purpose of this study was to empirically analysis management strategy for taekwondo gym trainees inducement. The subjects were trainees in taekwondo gym. 413 samples out of 440 samples through convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model, utilizing SPSS WIN Ver 13.0, and after which we tested each hypothesis. The results were as follows;First, trainer of management strategy had a significant influence on satisfaction. Second, facility of management strategy had a significant influence on satisfaction. Third, program of management strategy had a significant influence on satisfaction. Fourth, place of management strategy had a significant influence on satisfaction. Fifth, publicity of management strategy had a significant influence on satisfaction. Sixth, satisfaction had a significant influence on purchase behavior. Seventh, satisfaction had a significant influence on word of mouth behavior. This paper attempts to management strategy factor in taekwondo gym should make trainees inducement increase.