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The purpose of this study was to identify structures of exercise attitude and perceived behavior control(PBC) in the theory of planned behavior(TPB) and to verify whether items based on exercise behavioral and control beliefs can account for exercise intention and behavior with the causality. Data was collected from 497 college students who were attending colleges in capital areas. According to the content analysis, exercise advantages in behavioral beliefs were improvement in physical and mental health, appearance, refreshment and regular life, by contrast, exercise disadvantages were physical discomfort, time consuming and expensive, displeasure, and tired. In addition, exercise facilitating factors in control beliefs were partners, access, facility physical environment and participation pressure for exercise. On the other hand, exercise obstructing factors were weather, lack of time and motivation, bad facility physical environment and dietary control. Lastly, according to the structural equation modeling, goodness-of-fit-index indicated gratifying results all in all, and 37% of exercise intention was explained by exercise attitude, subjective norm and PBC, also exercise behavior was predicted of 27% by exercise intention and PBC. These results were discussed in comparison with previous findings of the western cultures.