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This study aims to find out the evaluative criteria of consumers on purchasing and wearing knit clothing and how these criteria are evaluated. This study is based on the studies which clarified that there exist differences in evaluative criteria according to a consumer’s buying process. For the purpose, this study concentrated on clarifying the criteria on the processes after knit clothing purchase. To search the evaluative criteria on the processes after knit clothing purchase, the contents of on-line reviews of knit clothing on internet shopping malls were analyzed. Internet shopping malls for gathering on-line review data were randomly selected among top 20 of woman's apparel shopping mal1 in “Rankeydotcom”(http://www.rankey.com), the internet shopping malls rank analyzing service enterprise. 300 on-line reviews about knit/sweater, cardigan, which were written on the review menu of the shopping malls, were collected. The results of the study were as follows: First, according to the results of analysis on evaluative criteria which consumers importantly consider on the process after knit clothing purchase, the evaluative criteria have 4 dimensions, aesthetic appreciation, practicality/maintenance, original properties of knit, and economics. Second, among the diverse criteria of consumers, color(14.52%), the wearing situation or the applicability of coordination with other apparel products(12.41%), width/length effects(11.94%) were mostly referred criteria. Subsequently, there were design(6.11%), thickness(5.73%), texture(5.44%), and detail(5.06%). The results of the study will help owners of internet fashion shopping malls to operate the properties of products and service by using the clothing evaluative criteria of consumers.