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The purpose of this study was to verify the relationship among u-Sports computing environment, using intention and introduction intention under sports environment. To meet the purpose, the data were collected from university athletes in Seoul, Gyeonggi and Incheon areas. As a detail method of data collection, the random sampling was adopted and those surveyed, who were willing to answer the survey after explanation on the purpose of study prior to survey, participated in the survey. The survey was filled out by using of self-report method and total 500 copies of data were collected. The collected data were proven not to be unfaithfully prepared and they were computerized with SPSS 12.0 program. To analyze the relationship between each factors, the confirmatory factor analysis and structural model analysis were carried out by using of AMOS 7.0 program. The results were as follows. First, the receptiveness factor of u-Sport environment had positive effect on the using intention. Second, the receptiveness factor of u-Sport environment had positive effect on the introduction intention. Third, the using intention had positive effect on the introduction intention.