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In this study, an outlet is discussed for Cheyong festival to find a way out of the present distressing circumstances it encounters, through the disputes arising centered on the character of ‘Cheyonghui’ and the Cheyonghui Festival in Ulsan. The culture of Cheyong that contains the more stronger feasibility of commercializing for sightseeing than any other inherited in Korea is presently confronted with the difficulty of “abandonment” even locally, far from the Korea’s leading global culture brand, having been run against the stubborn regionalism and religious dogma. The present situation of the local autonomy that interrupts even up to the culture administration, attempting to succeed to the cultural legacy of the nation, by agitating in the colors of wild regionalism biased with religious prejudice should be, therefore, watched for. Owing to the insufficiency of appreciating the origin of Cheyonghui and Cheyong culture, Cheyong festival has been swirled over the consumptive debates as mush as the separation of the world music festival and the abandonment of Cheyong festival reared up. Now is the time that more comprehensive discussions are more needed to make it possible to materialize the tradition of Cheyong culture, while livening it, than the identity of Cheyong is repeated in debate and the regional hegemony is argued. Only the prudential festival administration that is well-considered to prepare developing contents and introducing regional features, accomodations, transportation, and up to the guidance to tourist spots for various public can revive Cheyong festival surely as ‘universal contents.’