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This study has been developed to design the service system of smart-phone application before making application program for marketing diversity film. First of all, the researcher named ‘my indie-film cafe’ and examined the flow of the service of the application. Based on the database of diversity film, the information of diversity film has been provided and it has spread out through SNS application such as Facebook and Twitter. It reaches ON/Off line media at the end. The researcher plans to develop the mobile-based-application program to consolidate and systemize the information of diversity film so that the users are able to search and get information they need. The mobile-based-application program composes (1) Database managing system of diversity film, (2)Contents searching system, (3)Plugin system linked with SNS program, (4)Corporate advertisement solution system, (5) Application service system. This study is the first research for service system of smart-phone application program. It has two significant meanings. One is to have an interest and focus on the marketing for diversity film to improve Korean film industry. The other is to introduce the way to use smart-phone application program and SNS program as Low Cost-High Efficiency marketing tools.