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This paper aims to inquires into the mutual relations between brand personality, relation quality and customer satisfaction, loyalty and suggest some important factors related with marketing which can help to secure the competitive edge in advance. To accomplish its goals, the paper utilized the method of a questionnaire and made an examination into the hypothesis, based on collected materials. The research results showed that brand personality put significant influence on relation quality, and, in turn, relation quality did the same with customer satisfaction, loyalty, brand personality doing the same with customer satisfaction, loyalty. The result of this study will be helpful with the Food-Service Industry which needs to establish marketing strategies.


This paper aims to inquires into the mutual relations between brand personality, relation quality and customer satisfaction, loyalty and suggest some important factors related with marketing which can help to secure the competitive edge in advance. To accomplish its goals, the paper utilized the method of a questionnaire and made an examination into the hypothesis, based on collected materials. The research results showed that brand personality put significant influence on relation quality, and, in turn, relation quality did the same with customer satisfaction, loyalty, brand personality doing the same with customer satisfaction, loyalty. The result of this study will be helpful with the Food-Service Industry which needs to establish marketing strategies.