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As the world wide web has matured, search engines have occupied an increasingly powerful position, by both channelling the attention of millions of users, and generating revenue for web sites through contextual advertising programmes, such as Google’'s AdSense. In this environments, Search engines are playing an increasingly important role in Internet marketing and commerce in export enterprises. However, against the background of a rapidly consolidating search market, there are increasingly sophisticated technology tools and approaches to utilizing search engines to achieve marketing goals such as Market Research, International Marketing. The purpose of this paper is to identify the most popular techniques used to rank a web page highly in search engine and offers a revealing insight into the techniques used by industry experts to rank highly in search engine.