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The purpose of this study is to investigate the effects of the various factors on the satisfaction and revisiting tendency of tourists visiting festivals in Gangwon province, especially the Mt. Taebaek Snow Festival. To execute this research, the questionnaires were distributed to the sampling group through a simple random sampling. The collected date were analyzed using SPSS and AMOS. Frequency analysis for the characteristics of samples and factors, and factor analysis for reliability and feasibility were performed. Confirmatory factor and covariance analyses were conducted on the output factors. The findings suggest that first, the festival contents and convenience facilities have significant effects on visitors' satisfaction, but not on their repeat visits. This means that the festival satisfaction may not result in tourist repeat visits and linked tours. It also indicates that the tourist satisfaction needs to be increased into repeat visits through more variety, amusement, experience programs, and local culture understanding because the satisfaction turned out to be a crucial factor closely related to repeat visits. Second, travel expenses and accessibility seemed to have no effects on tourist satisfaction and repeat visits. Finally, the program development, support from local citizens, festival image promotion are considered essential for the festival success in increasing local citizens' harmony and economy.