초록 close

This paper would like to investigate how to promote search engine marketing(SEM) based on uncertain ranking response through search engines. In order to build optimal SEM strategy, the data are collected from the Google-analytics such as homepage visits, page view, and traffic source for two years. The analysis of data is supposed to four categories by the major factors. Analysis results are as follows: The first, the ratio of new visitors is much higher than returning visitors. The second, search traffic through search engines was outstandingly increased according to the flow of time. The third, page view analysis offered an objective data which could make decision on the period of homepage updates. Finally, search engines have a core role as the increasing of inbound traffic. Because most new visitors get used to search engines such as Google, yahoo, bing, etc.