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The objectives of the article are to identify the people’s needs and opinions for rural migration and visitation, and suggest implications on policy making. In order to select respondents without bias, the parents of elementary, middle, and high school students were systematically sampled and interviewed by questionnaire. College students as a representative group of young people were also sampled and interviewed. The number of questionnaires used for analysis was 970. The results of the data analysis show that the respondents recognize rural areas are good for health, experiential tourism and rests. The demands for visiting rural areas were high especially in the ages of the 30s to 40s. The aged urban people with 50 or more had high demands for moving to rural areas. Based on the results of analysis, it was suggested that rural areas be developed by utilizing the concepts of health, experiential and resting tourism. And the convenience and attractiveness for rural visitors should be improved by considering locations and endowed resources.


The objectives of the article are to identify the people’s needs and opinions for rural migration and visitation, and suggest implications on policy making. In order to select respondents without bias, the parents of elementary, middle, and high school students were systematically sampled and interviewed by questionnaire. College students as a representative group of young people were also sampled and interviewed. The number of questionnaires used for analysis was 970. The results of the data analysis show that the respondents recognize rural areas are good for health, experiential tourism and rests. The demands for visiting rural areas were high especially in the ages of the 30s to 40s. The aged urban people with 50 or more had high demands for moving to rural areas. Based on the results of analysis, it was suggested that rural areas be developed by utilizing the concepts of health, experiential and resting tourism. And the convenience and attractiveness for rural visitors should be improved by considering locations and endowed resources.