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A new standard rose cultivar “Red Charm” was bred from the cross between deep red standard cultivar “First Red” and light red standard cultivar “Cardinal” at the Jeollanamdo Agricultural Research and Extention Services (JARES). The cross was made in 2003 and, “Red Charm” was finally selected in 2008 after investigating characteristics for three times from 2007 to 2008. “Red Charm”, a red standard cultivar has good flower shape and velvet flower color. The major characteristics of this cultivar are on average 119.3 stems/m2/year in yield, 69.5 cm in length of cut flower, 10.3 cm in flower diameter, 36.9 in petal number, and 9.8 days in vase life. This cultivar can be propagated by both cutting and grafting. The consumer’s preference of this cultivar, “Red Charm” is relatively higher than that of control cultivar, “Red Velvet”.