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This study is designed to understand value-innovative new product development strategy and its implementation process that has drawn a widespread attention as a research topic in the field of new product development study, and to investigate how, Chinese cultural characteristics, contextually per se, have an influence on value-innovative new product development strategy and its implementation process. More specifically, this study empirically investigates what the Chinese enterprises’ perception on the competitive environment has an effect on value-innovative new product development strategy in the level of organization, and to assess what management method and organizational learning style they select in order to implement the strategy. This study validates that the Chinese enterprises are in the pursuit of the cost reduction and the differentiation strategy simultaneously when they perceive more competitive environment, and, in an effort to implement these strategies, they adopt the flexible management jointly with the firm one, and tend to apply the combinative use of exploration and exploitation learning style. All these empirical evidences imply that on the basis of their inherited cultural characteristics (i.e.,Chinese’s synthetic ability- harmonizing capabilities of conflicting factors), Chinse enterprises are positioned to exploit value-innovative new product development process wherein conflicting strategic factors and managerial elements are required to be administered skillfully.