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This study was conducted to examine the effect relationship among flow experience (arousal, control, focused attention, playfulness, time distortion) about visitation of theme park, and then to verify characteristics of groups, departmentalized by flow experience. The results of this study elicited some implications. First, according to analysis results about the effect relationship of flow experience, 「arousal」 and 「focused attention」 had positive(+) influence on 「playfulness」. On the contrary, 「control」 seemed to have negative(-) influence on 「playfulness」. Also, 「playfulness」 seemed to have positive(+) effect on 「time distortion」. 「playfulness」 was explained 69.9% by primary antecedents(arousal, control, focused attention), 「time distortion」 was explained 36.2% by flow correlates variable(playfulness). Second, departmentalizing results of groups, based on the flow experience, showed that cluster 1(high flow experience group) seemed to have more proportion in women of 20s, and about visitation with friends, as well as to have longer staying time in theme park, than cluster 2(low flow experience group). Meanwhile, a common feature of both groups is to use internet for information about theme park.


This study was conducted to examine the effect relationship among flow experience (arousal, control, focused attention, playfulness, time distortion) about visitation of theme park, and then to verify characteristics of groups, departmentalized by flow experience. The results of this study elicited some implications. First, according to analysis results about the effect relationship of flow experience, 「arousal」 and 「focused attention」 had positive(+) influence on 「playfulness」. On the contrary, 「control」 seemed to have negative(-) influence on 「playfulness」. Also, 「playfulness」 seemed to have positive(+) effect on 「time distortion」. 「playfulness」 was explained 69.9% by primary antecedents(arousal, control, focused attention), 「time distortion」 was explained 36.2% by flow correlates variable(playfulness). Second, departmentalizing results of groups, based on the flow experience, showed that cluster 1(high flow experience group) seemed to have more proportion in women of 20s, and about visitation with friends, as well as to have longer staying time in theme park, than cluster 2(low flow experience group). Meanwhile, a common feature of both groups is to use internet for information about theme park.