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A new rose cultivar was developed from a cross between “Neon” and “Hello” by the rose breeding team of Gyeonggi-Do Agricultural Research and Extension Services in 1999. The cultivar, “Loving You” was finally selected in 2007 after evaluation trials for three years (2005-2007). The cultivar was developed for a standard-type cut flower with pink petals. “Loving You” grows vigorously and produces 108.5 stems/m2 in a year, and has 50.2 petals per flower. The days to flower was 46 days, which is very short in rose. The length of cut flower was long with 76.8 cm. Vase-life of the cultivar could be as long as 11 days. The cultivar was applied for a variety protection in 2007.