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Today, business firms in many countries in the world have been being in economically difficult environment caused from sub-prime mortgage in the U.S. and they have been looking for and advancing new growth engines for future industry development. Under the recognition that one of important strategies for the sustainable development of business firms is quality innovation and improvement, this paper studies whether quality management activities are differentiated according to member's characteristics and business organization's characteristics and whether those characteristics impact on customer satisfaction, profitability, etc. By questionnaire survey and hypothesis testing, we found statistically significant relations between various related variates. As the results, important factors are shown that influence customer increase/satisfaction and profitability of business organization, and they are recommend to be applied.