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This article tries to raise issues about how to improve user protection system due to convergence of broadcasting and telecommunications and find solutions to those. The term user protection system contains several elements which should be explored theoretically ranging from the subjects it directs to and the values it pursues to the scope of the specific institutions to be parts of it. Provisions of broadcasting act as well as telecommunications act are required to take review as to whether there is any room for improvements for the purpose of consolidated institutional redesign. In doing so, it is noted that the conceptual difference between the user in telecommunications act and the viewer in broadcasting act might indicate any hidden ideas underlying respective regulatory framework. In this article, discussions relating user protection system is not confined to the consumer law-related issues, but includes issues interfacing between competition law and consumer law base on the thoughts that competition law and consumer can form the common ground centered on the consumer choice searching after the common objective of the realization of consumer sovereignty. Against this background, this article starts from the issue of the subjects to which user protection system direct. In this part, the meaning of user concept is analyzed by comparing with those of viewer and consumer(II). Following this, the matter of values, i.e. the issue of what kind of user interests should be protected comes under in-depth study. Based on distinction between economic values and socio-cultural values in which user protection system in both broadcasting act and telecommunications act take regulatory interest, it is argued that user interests as economic value should be protected through special legal institution prepared in broadcasting act and telecommunications act(III). With that in mind, this article examines the current situation of user protection system of Telecommunications Business Act, Broadcasting Act, and Internet Multimedia Broadcast Services Act respectively(IV), and briefly proposes some directions of improvements regarding establishment of new user concept and new regulatory framework(V).