초록 close

This study focuses on the sportism look expressed in the modern fashion. Many factors attribute to the advent of sportism such as rapid development and cultural changes toward sports, increase in leisure time and increasing preference for such culture, and postmodernism. It is the Age of Sport just as rock'n roll the dominant form of the 1960's and the 1970's. In the 1990's the sportswear is fashion. Designers gazing into the future are inspired by the details and functionality of clothing for snow boarding, skiing, motorbike racing and fitness. While the sportswear is the term which stemmed from the need for functionality in sports, sports look is the style inspired by the formative elements, that is, the details, the silhouette, and the colors of the sportswear. New technologies for sports, the powerful influence of youthful culture, and the celebritizations of the sports stars made the sports look more popular .It can be categorized into three aesthetic values, i.e., the functional sports look, street sports look, and futuristic sports look. The functional sports look is expressed with simplicity, purism and no useless ornament, the street sports look with fun, androgynous and unisex mode and the mix and match of different texture and colors, and the futuristic sports look with new high tech fabrics and avant-garde style. The characters of these are a sence of unisex, sensualness, ostentation, renovation.