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Service quality and business performance have long been the focus of research within the management field, primarily related to organizational behavior. The present research applies this line of inquiry to experiential consumers and employees in commercial sport organizations. The purpose of this study was to examine the relationship among service quality, customer satisfaction, repurchase intention, and business performance in commercial sport centers in Korea. Data for this study were obtained by using convenience sampling method from samples of customers (n=307) and employees(n=102). Using a structural modeling technique, the hypothesized model was assessed and found to fit the data more accurately if service quality, customer satisfaction, and repurchasing intention were included as an indicator of business performance. Testing the causal model using AMOS revealed that service quality was positively and significantly related to their customer satisfaction and repurchasing intention, and customer satisfaction was positively and significantly related to the repurchasing intention. The relationship between customer satisfaction and business performance was found not to be significant. Findings from the study were used to provide sport management professionals with a heuristic model for understanding and predicting consumers' behavior.