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The purpose of this research was to discover Korea's image differences between pre-post hosting of World-cup. This survey took foreign visitors in Korea as the subject group, and took sample out of the group. The survey was conducted in three different areas, Incheon international airport, Itaewon, and Insa-dong, well-known tourism spots. 320 (89%) questionnaires were analysized based upon convenience sampling. Reliability for questionnaire was Cronbach's α = .80. The data was analyzed using descriptive statistics and paired t-test. The results were as following: First, both group of under 25 and over 26 agreed that Korea's image improved in every sub-variable after the World-cup. Both male and female group agreed that there was an improvement in every area after the World-cup. Categorizing by the occupation, students and professional workers also agreed that there was an improvement in every area after the World-cup. Subjects in the field of service agreed that Korea has improved in the cultural area. Subjects from South East Asian and East Asia agreed on improvement in every sub-category, and those from North America in the economy, and the culture area. Undergraduate students and people with higher education agreed that Korea's image improved in every area after the World-cup. Those who have visited Korea once to twice agreed that Korea has improved in every area after the World-cup, and those who have visited Korea three times or more only agreed Korea's improvement in the political, social, and cultural area. Second, pre-post-hosting Korea's image of the World-cup had definite changes. Overall Korea's image improved after the World-cup 2002. In conclusion, socio-politically, economically, culturally Korea has took a step up after this world event.