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This research aims to analyze determining factors in selecting a TV channel from among KBS, MBC, and SBS Sports news programs as provided by the Korea's three largest broadcasting companies in korea. The research set the channel determining factors as TV sports content-related variables (speed, field sense, criticism, depth, omittance, fairness, reliability, amusement, and information), TV sports news acceptance-related variables (acceptance level, acceptance motivation, preference for anchorman, and preference for broadcasting company), and viewers' socio-demographic variables (sex, age, educational background, living standard, and occupation). The population of sampling males and females aged 20 or older who lived in Daegu as of February 2004, and watched TV sports news once or more a week. The research conducted a discriminant analysis of the survey. And, it came with the following conclusion. First, TV sports news viewers, in selecting a channel, found themselves avoid other broadcasters due to their preference for a certain broadcasting company. Also, working in selecting a channel were TV sports news content variables such as reliability, criticism, information (diversity), TV sports news acceptance-related variables such as preference for an anchorman and acceptance attitude, and news viewers' socio-demographic variables such as sex. Second, determining factors in selecting the KBS sports news channel were found to be reliability, preference for anchorman, and sex. Viewer' preference for KBS made them avoid other sports news channels. Third, determining factors in selecting the MBC sports news were news acceptance level and information (diversity). Viewers' preference for MBC made them avoid other broadcasters. Fourth, viewers' acceptance level and criticism of SBS sports news helped them select MBC sports news. Their preference for SBS made them avoid other broadcasters.