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The purpose of this study is to apply and test relationship between consumer complaint behavior and the intention of repurchase to design the customer correspondence strategy of sport consumer in the field sport school business. Questionnaires containing 16 statements are administered to a total of 304 members of privately owned aerobics school in Pusan, Korea. Frequence analysis, multiple regression with stepwise method and discriminant analysis is used to estimate relationship between each variables.These results were as follows ;1) The complaint behavior of aerobics members showed highly the latent state of dissatisfaction than the manifest state of dissatisfaction.2) As a result of multiple regression, the equipment complaint has positively influenced upon the consideration of withdrawal and the program service complaint has positively influenced upon the communication among members.3) The mutual relationship between two variables have it that the more non-communication behavior and improved teaching et al, the more intended repurchase is high. The non-communication behavior has the highest influence upon the degree of intended repurchase.