초록 close

This study aimed to develop priorities alternatives based on relative rather than absolute assignments onclothing evaluative criteria. The relative comparison approach includes much redundancy and is thus less sensitive tojudgemental errors common to techniques using absolute assignments. By deriving evaluative criteria for consumers insumer selects clothing, it requires multi-criteria decision making exercise and needs to make trade-offs between differentalternatives. With an application of the AHP's hierarchical structuring and pair-wise comparisons, this study will deter-mine the weight and priorities of evaluation factor in clothing evaluative criteria in choosing cloth, which will eventuallylead to improve management. Items for the setting priority were decided as ‘symbol’, ‘practicality’, ‘economy’, ‘vogue’,and ‘aesthetic’ by council. The data for this research were collected from respondents of 108 females in Busan. Data wereanalyzed by frequency and AHP. As the results, ‘economy’ was decided as a most important item. And ‘a fashionable color’evaluated as that of first priority in the totality evaluation elements.