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The purpose of this study was to influence of the perceptive customer value of information value professional soccer spectator on repurchase intention through emotional responses The sample of the study was spectators from 2006 K-league. Subjects(N=327) were spectators selected from Seoul, Incheon and Kyounggi area games by using convenience sampling.A questionnaire was passed out to spectators before games. The data was analyzed using SPSS 12.0 to perform statistical analysis. The results are as follows. First, customer value of information value emotional response are different according to demographical characteristics.Second, customer value of the effect which considers to a emotional response appeared with the fact that it goes med.Third, information value the effect which considers tod a emotional response appeared with the fact that it goes med.Fourth, emotion response the effect which considers to the repurchase appeared with the fact that it goes mad. Results were discussed.