초록 close

The purpose of this study consists in preparing guidelines for future's effective management by analyzing use satisfaction measurement of small-sized fitness club membership and their demand of service improvement.For study object, 5 fitness clubs located in Suwon city, Gyeonggi-do were selected by convenience sampling, and 240 questionnaires were distributed to members of those five fitness clubs. Ultimately, except for 68 with insincere answer out of returned questionnaires, 172 questionnaires were used for the study. For the way of handling data, we conducted Independent sample of t-test, One-way ANOVA by using SPSS Version 12.0 statistical program for Window and used Scheffe for follow-up verification. Cronbach's α was used for reliability test. 10 questions(α=.893) on the facilities, a factor subordinate to fitness club satisfaction, 7 questions(α=.935) on leaders, 6 questions(α=.891) on program, and 4 questions(α=.893) on effectiveness relatively have high reliability. The study result is as follows;As a result, the study reveals that satisfying customers using fitness club has a great effect on revisiting a fitness club. A managing style differentiated from other health clubs will have to be pursued by developing programs customized to personal feature of fitness club membership and checking leader's quality and ability.