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The purpose of this paper was to determine the influence of professional Volleyball title sponsorship on the sponsor's brand equity. In order to achieve this objective, subjects were selected during a three week period in May 2005 in cities highly related to professional volleyball titles, like Gumi, Chun-Ahn, Dae-Jun, and In-Chon. Objects of the survey were male and female viewers over the age of 20. A convenience random sampling was used in selecting objects. A total of 1,292 spectators participated in the survey, and 27 of those which were decided not to be precise nor sincere were exempted while assortment. Analyses consisted of descriptive statistics, one-way ANOVA, Chi-Square tests, T-tests, and standard multiple regression analysis. The following results were obtained through analysis : Influence of professional volleyball title sponsor corporate image to brand equity are as follows :1) All the sub-components of brand image have a positive influence on brand equity. 2) According to the results, the contributory image factor of sponsor business has the biggest influence on brand equity, which are followed by behavioral image and social image