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This study is to explore that how tourist behavior is recognized by tourism researchers. applying concepts of structural linguistics and cognitive semantics, author used content analysis as a research method as a way of interpreting the phenomenon. From the analysis most researchers were found agreeing with interpreting the sentence ‘Gwankookjikwang Leeyongbinwuwang‘ (觀國之光 利用賓于王), an ancient aphorism described in the Book of Changes, as educational and cultural connotation. Also writers of Journal of Tourism Sciences(JTS), a Korean periodical published by TOSOK were found considering tourism mostly as a behavior that leaves temporally from the ordinary boundary of the community. Lastly found were the two academic categories that distinguish tourist behavior into the standard of distance only and distance-time.핵심용어(Key words):내용분석(content analysis), 프로토타이프 효과(prototype effect), 해석소(interpretant), 관광의 개념(concept of tourism)