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The aim of this paper is to consider the cultural industry and survival process of Broadway within the performing arts. It examines whether it is capable of delivering achievements and attracting peoples to Broadway area. Arts and culture can be economic assets and strategic resources. In recent decades, there have been an increasing emphasis on cultural diversity. I summary about the Broadway production on the basis of artistic, cultural and entertainment content. As a result, Broadway has a high-valued culture assets and made economic growth and prosperity. I conclude with a description of how Broadway industry system might provide self-effort through fierce struggles for existence in all cultural markets through dynamic cultural diversity context.