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Chang-yong Yang. 2007. Understanding the Linguistic Use of English Slogans in Korean University Homepages. Language and Linguistics 39, 91-111. With the growing use of English, English slogans are easily found in Korean advertising. Among other things, the use of English is noticeable through Internet advertising. With this kind of trend in mind, the present study examines the linguistic use of English slogans on the Internet homepage of Korean colleges/universities. The main focus goes into an investigation into the meaning of words, types of sentences and phrases, and the semantic and situational meaning of slogans. The findings show that Korean concepts are directly carried over into English slogan expressions. From a structural perspective, phrase structures are preferred to the types of sentences in which declarative and imperative are more frequent. Semantically, they are summarized as including some abstract concepts such as future, dream, globalization, modern technology, etc. Also, this study show that the effective conveyance of semantic values of slogan leans heavily on the various advertising strategies(e.g., ellipsis, repetition) to maximize the intentional meaning of English slogans.