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In electronic commerce, especially internet open market, the consumers acquire mostconsumer information regarding seller, contents, terms of trade, warranty and others that mayhave an effect on their decisions to purchase or not from various labeling and advertisingconcerned with warranty & guarantee of merchandise provided by enterprises. Thus if thecontents of labeling, advertising and guarantee concerned with merchandise quality is unjust,consequently, the consumers may have suffered damages. Thereby the Government has provided various provisions in the Consumer Protection Act, theAct on Consumer Protection in Electronic Commerce, the Door-To-Door Sales, Etc. Act and theFair Labeling and Advertising Act etc. to protect consumers from unfair labeling, advertising andguarantee concerned with merchandise that may deceive or mislead them and to facilitateprovision of fair and useful information to consumers. The regulations, however, which relates labeling and advertising concerned with consumerinformation and warranty of merchandise quality in this Acts have many problems in the concept,scope, concrete contents of the labeling and advertising, warranty of merchandise quality and relief procedure of damages etc.. Thereby the Acts will not be able to manifest well its gist of legislation. In order to protect consumers' right from various illegal or unfair acts concerned with labeling, advertising and warranty by enterprises and relieve consumer from damages caused by unfair labeling and advertising in the internet open market, therefore, I have investigated the legal problems of provisions concerned with labeling, advertising and warranty & guarantee in this paper. And I have suggested the settlement methods of the problems and the device of raising convenience of the labeling and advertising provisions of the Acts.