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This paper aims at examining the ‘individualism’ of the eighteenth century and analyzing the economic individualism and the spirit of ‘homo economicus’ reflected in Robinson Crusoe. It is said that the novel is the form of literature which most fully reflects individualist and innovating reorientation. If so, Robinson Crusoe is the first novel to fit the above definition on the novel because Defoe describes the new outlook of ‘individualism’ and the spirit of ‘homo economicus’ through Crusoe’s life on an uninhabited island, and, especially, in the work the characteristic belief in man’s duty to study, alter and improve nature to his various uses through ‘experience’ and ‘observation’ is rendered in fictional terms. I regard Crusoe as an embodiment of ‘economic individualism’, ‘homo economicus,’ and analyze his spirit of homo economicus through not only his life strategy for existence on the island but relation between Crusoe and other characters including Xury.