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The Poetic Transformation and Visualization of Narrative TextChueh, Young-SungCoppola reproduces Apocalypse Now visually drawing on Conrad’s Heart of Darkness and Eliot’s The Hollow Men. This study aims to investigate the process how the cinema is recreated from its source novel and the reason why it alludes to Eliot’s poetic text. The cinema is primarily visual while literature is generally verbal. The cinema produces meaning through other means than poetry and the novel. If the popular cultural text has the positive and specific features, another kind of reading is called for. The attention to the visual nature of the discourse should be paid. Coppola’s cinema represents Conrad’s narrative discourse in terms of Eliot’s rhythm. Therefore, the poetic transformation and visualization of narrative text form a good spectrum that shows the process of reproduction from high culture to popular culture. A close observation of the three texts clearly shows the process in which the conventional binary opposition between literary canons and a popular cultural text disappears. Eliot’s poem shows the textual values of interventions that accept and promote literary evolution in the process of transformation from Conrad’s verbal text to Coppola’s visual text with images and sounds.


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