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Already in July, 1994, the Korean government permitted wedding ceremonies at 2nd grade hotels, and since August, 1999, Special 1st grade hotels began to operate their facilities for wedding ceremonies. Thus, domestic wedding ceremony service industry entered into a new wage of fierce competitions. Currently, the revenues from wedding ceremony banquet service account for 30~40% of 1st grade special hotel revenues. In such circumstances, This study was aimed at reviewing the factors affecting would-be couples' and their parents' selection of 1st grade special hotels for their wedding ceremonies and thereupon, analyzing the differences of their importance and thereby, suggesting the ways to develop some differentiated sales promotions of wedding ceremony for the special hotels. Based on this study, it was deemed necessary to differentiate wedding ceremony marketing strategies in consideration of consumer's different preferences. In particular, since parents tend to be most influential in selection of hotel for their children's wedding ceremonies, the marketing strategy needs to target them to be more effective. Although every consumer's needs for hotel wedding ceremony services cannot be satisfied, it is hoped that this study will be useful to development of an effective wedding banquet sales strategy of 1st grade hotel meeting consumer's needs as much as possible.