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The object of this study is to clarify the phenomenon that the facade of stores in commercial areas have different characteristics by location. Stores around Insa-dong, Seoul, divide into two large groups by street types, ROADSIDE STORES and SIDE STREET STORES, each showing their own facade patterns. A discriminant analysis has been performed by selecting FRONTAGE (width of frontage) and OPENNESS (visibility of frontage) as discriminant variables that influence the facade of stores. Analysis showed a hitting ratio of 83.97% total, 85.83% (103 stores among 120) for ROADSIDE STORES and 82.05% (96 stores among 117) for SIDE STREET STORES. Based on the analysis above, results of this study are as follows: First, FRONTAGE and OPENNESS of stores are suitable to classify facades in different spatial conditions, such as ROADSIDE STORES and SIDE STREET STORES around Insa-dong. Second, store facade characteristics appear to be clustered and patterned by spatial conditions. This may be the basis to control new buildings' facades to harmonize with existing buildings' facades.