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The purpose of this study was to investigate the recognition differences between picture bookmakers(editors/writers) and picture book consumers(parents of young children/preschool teachers) about picturebooks. The study subjects were 69 children’s book-editors(editors, designers), 72 children’s book-writers, 78 parentsof young children, and 79 preschool teachers.The results of this study were as follows. First, they differently recognized the effects of good picture books onchildren’s development, and the contents and components of picture books. However, both groups preferredcreative stories to traditional stories and agreed on the children’s preferences of the book genre and characteristics.Second, picture book makers and consumers were differently aware of the quality of Korean picture books publishedin Korea but they agreed on the quality of foreign picture books. They thought that more picture books with bettercontents and formality on the imaginary, artistic, and real-life related themes needed to be published in Korea. Third,the book makers and consumers obtained information on the picture books in the book stores and libraries in mostcases. The book makers were more interested than the consumer in the picture, writer, cover design, and publishing company of the books, whereas the consumers placed a higher priority in the purchase process. Both groups pointed out the non-professional editing and sales policy as the problems in the Korean publishing company.