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The orientation and view are conceived as the most important factors in residential building. The value of orientation has not been changed, but in recently, the value of view has been soared radically. Unfortunately, providing only one visual axis, the present unit plan type of apartment building can't satisfy the occupants with the orientation and view need at the same time. So it is necessary to read out the value change of view comparing with orientation before developing the new plan type. The purpose of this study is to read out the value-change on orientation through the consciousness investigation of occupants living at apartment. The results of this study could be available as basic data for planning the residential building, especially, when the site condition is not good for both orientation and view. 4 case where located at Shin-Chon river-front, are selected. Questionnaires are distributed to the occupants of the cases and analysed by computer statistic program, Spss Win ver. 12++. The results of this study are as follows ; Firstly, it is conceived that the orientation is functional and practical one but, view is premium or bonus supplemented after orientation is satisfied. Secondly, occupants can be divided by three groups that prefer the orientation than view absolutely, prefer the view than orientation, and can't decide the preference between the two. Thirdly, occupants allot the values as follow sequence : orientation > view > openness. Fourth, visibility, openness, and view target is more affectable to the view than the orientation of living room. moreover, visibility is the most helpful design factor that could meet the occupant's satisfaction on orientation and view. Fifth, the occupants have been lived in residential unit in past can more easily choose the view than the orientation between the two.