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This study is to investigate how the perceived value of convention & exhibition visitors affect their level of satisfaction and intention to revisit. Based on literature review, the theoretical framework of relationships among the study concepts was discussed. the measurement scale of the visitors perceived value for the convention and exhibition was developed and tested. A total of 419 useful sample were collected from on-site survey in KINTEX and COEX Seoul. From the results of factor analysis, three underlying dimensions of the perceived value were identified. the results of multiple regressions showed that these three perceived value affect the level of satisfaction and intention to revisit. Marketing and management implications for convention & exhibition was discussed.