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In this paper, we explore a new leadership theory termed Issue Leadership, where a leader is considered to be a person who looks for critical issues in the ordinary, involves the audience (i.e., those who are directly or indirectly related to a particular issue) in an effective way, and achieves outstanding performances and desired changes through efficient implementation of a proposed issue. Specifically, an issue leader is required to exhibit three distinctive behaviors: issue-creating, audience-involving, and issue-implementing. Antecedents and moderators of issue leadership behavior are identified, and their interrelationships are proposed in a comprehensive issue leadership model. After a detailed explanation of the issue leadership theory, we researched, and tried to answer the question, How do we apply the theory to global business settings?