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The purpose of the study is to suggest the basic information that help accelerate the basketball game by setting up the marketing strategy that makes the audiences' needs. The survey is implemented by analyzing the motivation and the satisfaction of the 353 audience watching the 4th k-league basketball game in Gu-mea in 2004. The results of the study is as follows. The traffic condition, parking, facilities, sanitation of the stadium factors is shown to be positive in the satisfaction in watching game. The favorite player, rival team, decisive match or importance of match of the game factors is shown to be in positive in the satisfaction in watching game. The aid of cheerleader, special event, free gift of the service is shown to be positive in the satisfaction in watching game.