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Entry into the information era is bringing many changes in the field of sport that the era just pushed sport in to the market driven area. As a result, there has been a rapid increase in interest and investment in the sport industry. Therefore, increasing interest in sports, increase in sport participation, popularization of professional sports, and commercialization of various sports events all indicate that sport changed from being a means to increase national prestige and national health to being a product that create profits. This trend has brought about emergence of the sport industry, and this new industry shows promise in becoming a major industry area in the information era. The market size of sport industry occupied 2.15% of Gross Domestic Product in 2001. In order to come up with the change of enviornment related to sport industry, it is necessary to educate new theories and practices about sport marketing for potential personnel related to sport industry. The purpose of this study was to develope of educational program for sport marketer on the basis of job analysis and survey on employees who were educated. There are three educational programs(entry, practice, strategy) for sports marketer. Through this educational program, it is possible to secure excellent human resource which is a drive of growth for sport industry.