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The purpose of this study was to identify service importance which golfer perceived on a variety of services. The 695 subjects (92.7%) were selected using quota sampling method from poeple who used a golf course in Kyunggi-do. The reliability of the questionnaire was Cronbach's =.770 to .872, and the validity was verified by the 5 sport marketing professors and 5 experts related a golf. The statistics were descriptive statistics, t-test, One-way ANOVA, and post-hoc comparison. The results were as follows. First, the importance degree of a golf course service was different to an utilization cost in gender, a resting place in married or not, a clubhouse, reservation, as utilization cost, a resting place, supplementary facilities, and customer convenience in a scholarship, an utilization cost and supplementary facilities in a type of occupation, reservation and an utilization cost in income. Second, the importance degree of a golf course service was different to customer convenience in member or nonmember, a clubhouse and a resting place in a number of membership card, reservation, an resting place, an utilization cost, and course administration in frequency of utilization, a clubhouse, reservation, an utilization cost and service before playing in reason of utilization.