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The purpose of this study was to verify the causal relationship among game attendance factors, viewing satisfaction and viewing intentions according to the team identification level. The subjects of this study are 323 home spectators of Wonju, Daegu and Jeonju entered a stadium to view games of TG Xers, Dongyang Orions, and KCC under the competition for the lead at a point in time of examination during the「Anycall Professional Basketball 2003-2004」. Among them, 311 valid samples excluding 12 inappropriate samples were processed. Based on such sampling data, the following results were obtained by conducting data processing through the confirmatory factor analysis and structural equation modeling using SPSSWIN Ver. 10.0 and AMOS 4.0.First, performance among game attendance factors had a significant effect only on viewing satisfaction, but publicity, performance and promotion among game attendance factors did not have a significant effect on viewing satisfaction in terms of both high identification and low identification. Second, game attendance factors did not have a significant effect on viewing intentions in terms of both high identification and low identification. Third, viewing satisfaction have a significant effect viewing intentions in terms of both high identification and low identification.